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Cancer Hospital Ads Deceive Patients About Their Chances Of Survival, New Report Finds

(BuzzFeed News) Oct 25, 2018 - The Cancer Treatment Centers of America and other large cancer hospitals spend millions on marketing that is often misleading, according to a scathing new report.

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Tomasz M. Beer, MD, FACP (Posted: October 26, 2018)

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Cancer hospital ads deserve at least the same scrutiny as other advertising, where deceptive marketing is not OK. Cancer patients are at vulnerable population and need accurate information that can serve as a basis for sound decision making. Anecdotes of exceptional outcomes - particularly when they are exceedingly rare - are not the way to inform patients about where they should get their care.

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