Drug Market Insights

Successful product launch is critical to the long-term success of a drug. Understanding potential sales trends or drug forecasts for MDs and practices allows you to realistically manage your sales expectations with insights utilizing real-world, real-time data.

Drug Sales Trends
  • Sales trends across market by site, GPO, and contract to understand speed of adoption and breadth of usage
  • Market opportunities and threats based on breadth and depth of usage
  • Market dynamics that provide an understanding of the marketplace and breadth and depth of usage

Predictive Market Analytics
  • Optimal targeting, segmenting and forecasting of MDs and practices
  • Product usage and uptake trends and forecasting
  • Prescribing behavior and patterns across other therapeutic areas and how readily the prescriber adopts new therapies

Physician and Account Alerts
  • Real-time oncolytic product sales combined with physician treatment behaviors and patterns to assess and monitor product use
  • Targeting and segmentation of drug message delivery based on how a MD uses your product via drug sequencing

Learn More about Drug Market Insights.

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